What should I add to my research?

I was hired by a company that sells a product made specifically for the visually impaired. My job is to research websites, podcasts, magazines, newsletters; basically any form of media that they may be able to use to distribute their product. I've been gathering information on the various sites like what they are about and contact information but idk what else my boss would want from me. This isn't a career, just a side project to earn some money however, I want to give more than 100%. I just don't know what else to add to my research into these businesses and organizations. =/